Hi there, welcome to Hana. Backed by CBRE's decades of real estate experience, we're leading the way in creating spaces where companies and individuals, like yourself, can collaborate and thrive. We're building a world-class product and team that is redefining the flexible work space and beyond. At Hana, we focus on the details that drive success - a professional environment, thoughtful designs and courteous service - just to name a few. We believe in fostering a culture that drives accomplishment through adaptability, professionalism and thoughtfulness. And, we like to have a bit of fun too. If you are a detail-oriented, curious, self-starter interested in joining a fun and fast-paced team, we hope you will apply.
Hana delivers enhanced employee experiences in the workplace. The platform was built to help occupiers and investors worldwide create transformative workplace solutions and destinations of choice by integrating property services and amenities with advanced digital technologies.
The Communications Manager will be responsible for Hana's internal and external communications planning and execution. The Communications Manager will report directly to the Director of Communications & Brand and will be responsible for, but not limited to, proactive and reactive media relations, strategic messaging development, public partner announcements and launches, speaking engagements, internal communications activities and more. This is a global role partnering closely with CBRE Comms and Hana Leaders throughout the US, UK and beyond.
The ideal Communications Manager works well under pressure and is a critical thinker able to craft strategic, unique messaging to tell Hana's story in a crowded, fast-paced industry. This person will be a thought partner to the Director of Comms & Brand and will often work closely with members of the Hana Senior Leadership Team on public-facing media and speaking events.
Essential Duties and Responsibilities:
Manage reactive and proactive media inquiries
Manage global PR efforts for all Hana's partner announcements, openings and strategic partnerships. This includes working closely with Hana landlord partners, strategic marketing partners, enterprise clients and more.
Oversee all Hana strategic messaging materials and draft new messaging to outpace the evolving industry.
Work closely with regional teams to ensure messaging reflects each local market
Create cadence of proactive "newsjacking" moments to garner additional press mentions
Partner with CBRE Corporate Communications to ensure all Hana news is communicated effectively throughout CBRE's 90,000-person organization
Draft and manage all Hana internal and external newsletters
Work across teams to develop new internal communications strategies
Facilitate Hana All Hands calls (bi-weekly)
Partner with HR team to ensure Hana updates and announcements are communicated effectively
Further establish executive visibility and speaking programs for company leaders and subject matter experts; track and manage all speaking engagements
Train and develop executives in the art of media interviews (media training) and public speaking.
Work closely with Director of Comms & Brand to develop Public Affairs strategy and execution
Set, track and report on KPIs to marketing leadership, executive leadership and other key stakeholders
BS/BA with 4-10 years' experience in a PR/Comms. Corporate experience required and a mix of corporate and agency experience preferred
Public Affairs and/or Government Relations experience a plus
Previous experience managing agency teams
Comfort and confidence with C-suite and company leaders
Excellent organizational skills and attention to detail
Proven ability to challenge the status quo and regularly think of ways to do things differently, more efficiently and with greater productivity
Possesses strong written and verbal communication skills
Will work closely with a variety of teams across the organization.
Education and Experience
Bachelor's degree, plus 4-10 years of communications experience
Proven project management competencies, effective marketing communications samples, and superior verbal communication skills.
Able to distill complex concepts and transactions into simple, clear soundbites
Solid presentation skills with the ability to communicate clearly and effectively to upper management and internal departments.
Able to seamlessly build trust across organizations by being a good listener and soliciting input and feedback.
Understands and signs up for success metric, viewing them as a key driver of motivation for a team.
Critical, strategic thinker and story-teller
Takes an innovative, entrepreneurial approach to any issues that may arise.
Flexible and thinks outside the box.
Relationship builder who is comfortable working with a variety of people and functions- engineering, analytics, customer service, design, operations, executives, functional stakeholders, parent company leaders and others.
Internal Number: 20003945
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.