The role of the University of Minnesota Medical School’s Communications Director leads the data-driven development of effective communications and marketing strategies in line with the College’s strategic priorities: scholarship, research, education and leading edge clinical care. The right candidate has demonstrated experience in strategic communications, keen attention to detail and deadlines; strong writing, design, and communication skills; and a proven ability to juggle multiple projects simultaneously in a fast-paced work environment with wide-ranging activities and diverse internal and external constituencies.
The Director of Communications spends significant time developing and directing comprehensive communications and marketing plans, budget direction and allocation, and staff growth and alignment for a large highly visible college with significant external relationships. As part of the Medical School’s leadership team, the communications and marketing director works in partnership with the Chief of Staff, the academic leadership team, and alumni relations to improve internal and external relations, advance legislative strategies, enhance development efforts to position the Medical School as a world class provider of education, discovery and clinical care. The communications director is an advisor to the Dean and the Executive Vice Dean on strategic communications and marketing.
Duties and Responsibilities:
Communications Department Strategy & Operation (50%):
Oversee and have accountability for all administrative and operational activities of the Medical school Marketing Communications Department
Provides leadership, vision, strategy and direction for Medical School communications and marketing.
Develops and leads comprehensive multi-year strategic communications and marketing plans to advance the mission and priorities.
Research, develops, implement, track and evaluate marketing and communication policies and practices.
Creates internal and external stakeholder outreach strategies, including faculty, students, donors, alumni, legislators, clinical partners, and the public.
Identified strategic leader and liaison for Medical School marketing communications activities with our key partners; University Relations, University of Minnesota Foundation, University of Minnesota Physicians, M Health, Fairview AHC Communications, and communications directors across the University to advance the mission of the Medical School/University of Minnesota.
Identifies and establishes relationships with media thought leaders, writers and reporters.
Leads communications team in creating and delivering clear and strategic communications that are consistent with the Medical School’s mission, strategic plan, and brand.
Serves on the Medical School’s leadership team.
Counsels senior leadership and faculty on strategic communications and issues management.
Develops and oversee strategic plans with the Director of Public Affairs and Alumni Relations, and UMF to coordinate and align strategic messaging and marketing among these offices in support of the Medical School.
Directs the preparation and implementation of budget documents.
Is accountable for reconciling all financial transitions of the Communications Department.
Monitors, prepares reports and presents on the return on the marketing investment.
Develops and approves final budget.
Marketing Communications strategic planning, development and execution (25%):
Develop a strong brand identity for the medical school by leveraging the university of Minnesota brand.
Oversees continuous improvement of communications vehicles (including the website); developments metrics and reports on effectiveness.
Develops short and long-term advertising campaigns to raise awareness and create interest in the Medical School, both internally and externally.
Advances efficient, effective and creative digital media use and Medical School social media outreach.
Provides expert advice to a broad range of constituents, including government relations, alumni relations, department chairs, administration, faculty, and staff on best methods for achieving communications goals.
Ensure key messages and brand are reflected in all communications and that they align with the University and Medical School strategic plans.
Directs and contributes to communications for the Medical School leadership team; prepares speeches, written remarks, monthly electronic newsletters and other communications for the Dean.
Creates, designs and writes messaging for marketing campaigns to advance the reputation of the Medical School.
Writes, assigns and/or edits select print and digital communications consistent with strategy and brand.
Oversee and direct web strategy.
Writes and posts website content.
Provides creative direction in line with the University’s brand standards.
Researches and writes major press releases and announcements delivered by the Medical School Dean and other senior leadership.
Prepares and directs preparation, processing and distribution of information to the media, public, Board of Regents and other key internal and external stakeholders.
Plans and directs media coverage for major events.
Responds to, coordinates and develops communications of sensitive or controversial nature.
Direct, Supervise and Develop Medical School Marketing Communications Staff (25%):
Interviews, hires and supervises the growing communications department staff.
Supports the departments in their planning, hiring and restructuring of communications professionals.
Provides direction and support to team and department-level communications staff members.
Provides mentoring, development and growth opportunities.
Makes hiring, termination and disciplinary decisions.
Conducts performance reviews.
Directs staff through subordinate supervisors.
Ensure staff are trained and follow processes and procedures.
Accomplishes goals and meets business needs through overseeing and managing the work of others.
Counsels Medical School departments, centers and units on communications plans and supports their needs with preparation and development of materials, hiring of resources, etc.
Recommend hiring, promotion and termination
BA/BS degree in Communications, Journalism, Marketing, or related field.
Minimum eight years of experience in communications, marketing, or comparable role required. 10 years of experience required with a non-communications related bachelor's degree.
Strong editing skills, mastery of AP style.
Proficient in Adobe Creative Cloud, including InDesign for digital publishing, Photoshop, Illustrator and Acrobat Pro.
Proficiency utilizing Google Analytics.
Demonstrated ability to analyze social media data and create performance reports.
Experience writing website copy and utilizing search engine optimization best practices.
Proficient in Microsoft Word, Excel, PowerPoint or equivalent.
Excellent writing skills for a variety of platforms including the web, speeches, bylined articles, etc.
Demonstrated understanding of how to utilize key social media channels for marketing purposes.
Strong verbal and demonstrated written communications skills.
Excellent organizational skills and ability to multi-task.
Ability to work occasional evenings for events.
A high degree of professionalism.
Attention to detail, quality and follow-through.
Experience with Drupal or other content management systems.
Experience utilizing MailChimp or other mass email tools.
Demonstrated ability to work within complex organizations.
Experience working with higher education, non-profit, or NGOs.
Ability to work independently and also respond well to supervision and working in a team.
Proven ability to multi-task, manage stress, and be successful in a fast-paced and demanding office.
Master’s degree in communications or related field.
Photography and video editing skills.
Internal Number: 333146
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.