This position is the senior leader for internal and external communications and marketing for the College of Pharmacy. The Director of Communications leads the planning, design and implementation of a comprehensive and coordinated communications and marketing strategy to advance the college’s visibility, internal community, public positioning and overall reputation through integration of internal and external channels.
This position reports to the Dean of the college with close links to University Relations.
This position supervises a graphic designer, electronic communications manager, and student employees in the areas of web and social media, and content creation.
Responsibilities: 25% Lead the strategy, implementation, and evaluation of communications, marketing and public relations to promote the college and its programs, as well as increase public awareness of the pharmacy profession and the college’s national reputation as a leader in pharmacy education, research, practice and policy.
Advise and support the Dean and collegiate leadership to advance current and emerging priorities and to support the college’s strategic plan.
Engage and collaborate with University units such as University Relations, Government Relations, Foundation and Alumni Association, as well as external pharmacy organizations.
Oversee effective representation of the college identity, ensuring brand standards in accordance with University policies and collegiate guidelines.
25% Lead the production of the college’s publications, advertising, and other forms of communications, including speeches and presentations.
20% Lead development of internal communications for faculty, staff, and students with the goals to inform, advance organizational cohesion, and foster employee and student engagement.
10% Lead in identifying stories that promote the college’s education, teaching, research, practice and outreach, as well as other collegiate initiatives, that can be strategically pitched to media, in collaboration with the U’s central Public Relations team. Serve as primary media contact for the college.
10% Advise and closely collaborate with other collegiate units, including Development, Student Services, and Professional and External Relations to plan, create and evaluate communications targeted to specific audiences (i.e., donors and development prospects, alumni and students, and prospective students) to support stewardship, engagement and recruitment.
10% Direct the strategic integration of electronic communications and social media for the college.
Essential Qualifications: BA/BS Degree in Communications, Marketing, Journalism, Art, or related field or non-communication related degree with additional two years of professional communications experience. Eight years of progressive responsibility in communications, including significant management experience. Non-communications degreed individuals must have ten years of progressive responsibility in communications. Excellent written and verbal communication skills are also required in addition to the abilities to assimilate and analyze information from a variety of sources and to write concise, clear and compelling copy. The successful candidate must be creative, flexible, team-oriented, exhibit a high degree of professionalism, have political acumen and be highly collaborative.
Preferred Qualifications: A Masters degree in communications or a related field with experience in higher education, health care, non-profit organizations, government, or public service is highly desirable, as well as experience with media relations and innovative electronic communications, including digital marketing strategies.
Internal Number: 331190
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.
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